Camping Clever

Let’s talk about two buzzwords in the camping community, says Neels van Heerden. Both have the potential to improve your life.

Building a Destination Brand

The National Agricultural Marketing Council has a project that will be launched this year where they want to get agricultural role players to financially support their endeavors to create a uniform image nationally and internationally for South African Agriculture. I presume that Brand SA; Proudly SA and South African Tourism would integrate this project into their current modus operandi as well.

Strengthening the Rural Economy is every South African’s responsibility

A slightly warped view of the life of a farmer and those who live in rural areas, exists in South Africa largely because communication has been one-sided i.e. from journalists who live in cities.

Farm Tripping

Written by: Andrea Abbott

Agritourism South Africa is an NPO that promotes this kind of tourism. Says Founder, Jacqui Taylor, “It is not a booking portal,

How do drought conditions on farms affect visitors who want an Agritourism experience?

This question is frequently asked by visitors wanting to explore the rural countryside of South Africa. What is Agritourism? An Agritourism destination is a commercial business on a working farm conducted for the enjoyment of visitors that generates supplementalincome for the farmer and his farm staff.

Agritourism Routes: Shaping Sustainability

Agricultural Economics Services: Macro and Resource Economics - March 2019

Executive Summary

The purpose of this report is to contribute to South African route agritourism literature to enable greater adoption of agritourism. Agritourism presents an economic diversification strategy for agriculture and a vehicle to promote rural development. Agritourism offers benefits for production of food and employment, preserving local culture and protecting environmental assets.

Venturing into the Rural Heartland of Africa

Tourists are looking for a unique experience in Africa that they have not had elsewhere. We have a story to tell and the world wants to hear it, see it and experience it through Agritourism, which allows visitors to have experiential holidays with local farmers and rural communities.

Read more....

Hoe gaan dit op die Plaas?

Agri-toerisme is 'n onontginde geleentheid in Suid-Afrika wat die potensiaal het om in die toekoms as 'n vuurtoring in die platteland te dien, sê Neels van Heerden

Lees meer....

Thinking out of the box about rural tourism

Rural towns in South Africa were formed to service farmers who had the need to purchase supplies (human and agricultural) in close proximity to their farms, so as to bring down their costs and save time. With the disintegration of rural communities, farmers have had to spend additional capital transporting their produce to cooperatives or distribution centres. While doing some research for a EURAC project, I interviewed a dairy farmer in Baardskeerdersbos who told me he that his milk is transported every day to Ladysmith Cheese, a dairy processing company that has recently been acquired by Sea Harvest for R527 million.

Read the full article below.

What makes an Agritourism farm successful?

I am asked many times why certain Agritourism farmers are more successful than others. There are a number of reasons, but when the farmer views Agritourism as part of his/her farming business, then success is inevitable.

Read the full article below.

Branding South African agriculture for tourism

The National Agricultural Marketing Council has a project that will be launched this year where they want to get agricultural role players to financially support their endeavors to create a uniform image nationally and internationally for South African Agriculture.

Read the full article below.

Getting Settled on Carnarvon Estate

In 2009, the managing director of Nerpo, Aggrey Mahanjana, took charge of the 5 000ha Carnarvon Estate land reform farm in the Eastern Cape. Today he can look back on a successful journey, but one that has had its share of bumps and potholes. Mike Burgess reports.
Read the full article here: Getting Settled on Carnarvon Estate

Branding South Afican Agriculture

The National Agricultural Marketing Council has a project that will be launched this year where they want to get agricultural role players to financially support their endeavors to create a uniform image nationally and internationally for South African Agriculture. I presume that Brand SA; Proudly SA and South African Tourism would integrate this project into their current modus operandi as well.

Landbou Toerisme vir die Boer

Agri Toerisme Suid-Afrika (ATSA) is ‘n organisasie wat gestig is vir boere, met die oog op die ontwikkeling en bevordering van agritoerisme aktiwiteite en aantreklikhede in Suid-Afrika.

ATSA is 'n inligtingsportaal vir boere, die media en besoekers; maar nie besprekingswebwerf nie. Ons loods gereeld mediaveldtogte en skep bemarkingsmateriaal vir boere en hul plase. Ons huidige projek is vir toerisme-maand wat jaarliks in September gehou word. Vanjaar fokus ons daarop om meer bewustheid van die unieke moontlikhede van agritoerisme landwyd te kweek.

Harvest Magazine - Harvesting hospitality

Tourism generates more revenue and provides more employment for the rural economy than farming in the United Kingdom and in several other European countries, notably, Italy. Why? Because farming has had to reinvent itself so become relevant in an economy where trade has intensified and climate change is a reality

It is time for agritourism in South Africa to be taken seriously, writes Jacqui Taylor

Agri - Nuus/News

Increasing economic pressures facing South Africa forces us to think of new ways to extract additional value from current activates. The idea of beneficiation, for example, has long been a buzzword in industrial and mineral policy…

Plaastoe! Agritourisme - Die nuwe goud

Agritourisme of landbou toerisme, is enige toerisme aktiwiteite wat op 'n plaas plaasvind, wat op plaas aktiwiteite en besienswaardighede gebaseer is. Dit sal dus dinge insluit soos om te sien hoe dinge op 'n plaas gebeur soos byvoorbeeld koeie melk, oestyd, ens.…...


Agritourism has been recently embraced by South African Farmers as a means of not only diversifying risk and earning additional income, but also to create a platform whereby farmers and fellow South Africans can communicate. Surprisingly many South Africans living in urban environments believe that it is easy to farm, in fact, they believe anyone can do it. Well, not quite…

Weekblad Landbou - Plaastoe

Met al die hedendaagse kwellings en ekonomiese beperkings waaronder talle boerderye gebuk gaan, kyk boere ál meer na maniere om bykomende inkomste te lewer. Landboutoerisme is een opsie en dit floreer in die Oos-Kaap.

The Responsible and Sustainable Tourism Handbook

Since 2000 some of the most extensively researched topics within tourism studies have been tourism and local economic development (Hall, Campos, 2014).  Although the economic benefits of Agritourism development has been identified as a topic in need of greater research attention (Jeczmyk, 2014), Agritourism is viewed as a catalyst for revitalizing troubled rural agrarian economies and local employment creation for small town revival.

Agritourism plays a vital role in educating adults and children.  The Association of Agritourism seeks to promote authentic farm tourism experiences with education as one of its pillars.

Weekblad Landbou

Farmers Weekly

Two-thirds of all South Africans now live in urban areas. For obvious reasons, this is not ideal. During the holidays, I read a very interesting book, The Encyclopaedia of South Africa, compiled by Eric Rosenthal, 1965 edition, which provided the population statistics of those living in rural towns. What amazed me is that despite the population increase over the fifty-two-year period since, most of these rural towns showed significant decreases in people living in these areas.

Farmers Weekly

What can those of us who offer Agritourism services/products learn from other Responsible Tourism Operators?

Well, actually, a lot, particularly from Wilfred Chivell, owner and founder of the Dyer Island Conservation Trust. There ‘farm’ might be in the sea, but their approach to tourism is what every Agritourism supplier should aim to emulate.

Famers Weekly

We decided to do some research on Social Media (Facebook and Twitter) as to what South Africans thought of Agritourism. The questions were varied as some people asked what Agritourism is; some Agritourism farmers sent through their information to us to be included as a free listing on the website and some people were looking for employment in the Agritourism industry.

Farmers Weekly

On a recent trip up the West Coast to meet Agritourism service providers, it seemed that most of their business is limited to the flower season. Many farmers are struggling financially and the environment is harsh. So Agritourism should be included in every farmers’ business plan.

Farmers Weekly

I have had many questions since my previous article on AASA.  Here are the answers to some of those questions. 

The Association's main objective is to make it as easy as possible for potential tourists (domestic and international) to access a database of rural tourism attractions and accommodation on South African farms and rural communities.  With the municipal funding of town tourism centres decreasing, it is becoming more difficult for tourists to find accurate information. Information on the Internet is often inaccurate or out of date.  It will be helpful for tourists to find all the information they need on Agritourism in one place –

Farmer's Weekly

At the recent AGBIZ conference at the Lord Charles Hotel, it struck me that no conversations were held about Agritourism. This form of tourism can directly benefit not only the farmer, but also the rural communities where the farm is based. So why would there not be a conversation about utilising farmland resources more actively to benefit farm communities?

Income sources in Agritourism –  is it worth the effort?
Farmers Weekly

I would recommend that this business is treated as a separate SBU, to be able to access in the long term the investment, cost and income generated.

In most cases, an admission fee would be charged to allow access to an event, festival, tasting or interacting with animals.  An admission fee depends though on the product offering.

How to set up an Agritourism  Venture
Farmer's Weekly

With consumer interest growing rapidly in how their food is grown, farmers need to engage in communication and discussion on many fronts with customers and interest groups, many of whom could be potential tourists.  Often this is difficult as farmers have time constraints, and it is important that spouses and farm workers are involved in the Agritourism initiative on the farm.

Defining Agritourism
Farmer's Weekly

Agritourism is a niche/specialized tourism sector that appeals to visitors who are looking for an authentic farm tourism experience that is also educational.  The scope of activities is wide; from farm accommodation to harvest festivals to direct sales from farms, for example, a 'pick-your-own' farm experience.

In most cases Agritourism provides an additional source of income for farms that allows them to keep farming while offering tourism type activities particularly during the post harvest period. Agritourism also provides a direct marketing and communication approach that can be very effective in building brands or introducing new products.  The growth of wine routes and the world class wine tourism destinations is an example of how successful Agritourism can be to farmers.

WWF south african tourism Wildlife Ranching South Africa